Week 9 //

This week we started the new brief by looking at the three different areas of design: Propaganda, Branding and Information Graphics. We compared their methodologies.

Brand Promotion //

purpose/function - To get people to engage with or buy their product, to increase demand, to promote information, to differentiate the product, to build brand equity, to stabilize sales and to offset competitors marketing efforts.

motivation - to create a rapport with customers, familiarization, to build image, increase sales and profit.

style and medium - print, web, TV, radio, outdoor advertising, direct marketing, experiential marketing, style depends on the brand, consistent throughout different medias.

effectiveness - Persuades people, generates vocabulary for society, incorporates into the everyday, easily identifiable names.

dissemination - generates behavioral change in the target audience, creates a fan mentality, creates loyalty in the audience, sense of belonging to a club

Propaganda //

purpose/function - To convince selling an alternative view or a call to action

motivation - To promote political/social agendas decreasing resistance and gaining attention to encourage participation via motivation rather than force.

style and medium - Varies depending on era. From print to online to TV. Powerful exaggerations of reality, deceptive to the truth, delivered as a movement.

effectiveness - Generally very effective, people respond to powerful imagery, creates peer pressure to conform, usually from trusted sources.

dissemination - Viral social media, inciting movements of the mass. In the past, word of mouth, posters and TV commercials.

Information Design //
purpose/function - present complex information in an easily digested form. Sometimes an instant comprehension. Helps to see patterns in data so assists in using research effectively.

motivation - transmit knowledge and difficult information that would be hard to understand as a regular document. The need to analyse gathered information and deduce meaning.

style and medium - print and online, visually attractive, extremely tight design, often with symbols and arranged as a metaphor often with images and illustrations.

effectiveness - a much better way to transmit information like annual revenues, scientific data and the results of research

dissemination - Annual Reports, websites, magazines about scientific research