Week Three // Communication

This week we looked at various way we view things in communication. We looked at how important it is to look at the background knowledge, history and culture when viewing a piece of communication to truly understand the concept and its meaning. We also looked at Semiotics which is the study of signs and how it began with the analysis of language and Graphic Designers use words and pictures as signs. This led us to Pictograms which is a sign that reveals its meaning by showing us a resemblance of an object through a picture. Pictograms are used widely in everyday life and I find it so interesting how our mind has been trained to automatically know the meaning of each sign.

"Can be direct, or inferred, or metaphorical, or carried obliquely by association."

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Pictograms.

 Then we discussed indexes which communicates through sensory features whether it be sight, hearing or by smelt and implies or directs us to something else.

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Examples of Indexes.

Bullet Hole - Suggests crime

 

Wave - suggest greeting or goodbye

Lock - suggests strength, security, trust, safety

 

Correct Tick - usually used on cleaning products packaging and suggests that the product has been approved. 

 
Seal - Suggests importance, royal

 
Tree - Suggests growth, vitality, positivity

 
Footprints - Suggests mystery